New York, NY — As the youngest son of President Donald Trump, 19-year-old Barron Trump is carving out his own niche in the business world while balancing his studies at New York University. Recently, Barron has emerged as a partner and director in a new venture, Sollos Yerba Mate Inc., a company focused on promoting yerba mate, a popular South American herbal tea, as a lifestyle brand.
Founded on December 3, 2025, in Delaware and registered in Florida near the Trump’s Mar-a-Lago estate in January 2026, Sollos Yerba Mate Inc. has already raised $1 million in capital. This move aligns with Barron’s expressed intent to follow in his father’s entrepreneurial footsteps.
Previously, in July 2024, Barron entered the business realm with Trump, Fulcher & Roxburgh Capital Inc., partnering with a high school peer from Oxbridge Academy in Palm Beach and a luxury real estate professional from Idaho. However, the venture was short-lived, dissolving in November 2024 amid concerns of potential media scrutiny following his father’s presidential reelection.
A close source has indicated that Barron possesses a robust entrepreneurial spirit, showing a keen interest in business development, real estate, and tapping into the demands of his generation.
Currently, as an NYU student, Barron initially attended the Stern School of Business in Manhattan before relocating to the university’s D.C. campus, strategically positioned near the White House. This move underscores his involvement in his father’s 2024 campaign, notably aiding in courting younger voters through strategic social media engagements and notable podcast appearances.
In addition to his beverage company, Barron is co-founder of World Liberty Financial, a cryptocurrency firm that extends the Trump family’s business ventures into digital finance. Industry insiders underscore Barron’s involvement as an invaluable learning curve in the business realm.
Despite these ventures carrying the heavyweight Trump name, close to the epicenter of American politics, concerns over potential conflicts of interest have been voiced. Critics argue that Barron’s businesses could be perceived as leveraging presidential proximity for commercial gain.
Nevertheless, Barron continues his academic pursuits shielded notably by his mother, Melania Trump, who supports her son’s business aspirations while keeping an observant and protective stance.
Quietly building a diverse portfolio, Barron remains focused on broadening his business acumen without seeking public limelight, distinguishing his approach from that of his older siblings and demonstrating a blend of presidential influence with personal entrepreneurial ambition.